Santa Rosa Airbnb
A dated Santa Rosa Beach apartment reimagined as a fresh, modern short-term rental. The redesign focused on updating the aesthetic, improving functionality, and creating a light, inviting atmosphere that feels current, comfortable, and visually striking in listing photos.
Location
Santa Rosa Beach
Property type
Short-term rental apartment
Scope
Full redesign & styling
Key result
Booking rate +47%
Project overview
From outdated apartment to modern coastal retreat
This Santa Rosa Beach apartment underwent a complete transformation from an old, tired interior into a refined, modern short-term rental. The redesign focused on clean lines, updated finishes, and a calm coastal palette, creating a space that feels elevated, comfortable, and competitive in today’s rental market.
Project gallery
A visual tour of the redesigned space
A curated walkthrough highlighting the key areas of the redesigned apartment - showcasing the new layout, finishes, and atmosphere that define the updated space.
Living area – hero view
A spacious, light-filled living area anchored by clean lines, modern lighting, and a balanced furniture layout designed for comfort and visual impact.
Living area – alternate angle
An alternate perspective revealing the open flow of the space, layered textures, and thoughtful styling that enhance both functionality and listing appeal.
Sleeping corner
A calm and inviting sleeping area designed for rest, privacy, and a hotel-level night’s sleep.
Bedroom styling details
Layered textiles, soft neutrals, and minimal decor create a polished yet cozy bedroom atmosphere.
Dining & work table
A multifunctional table designed for shared meals, remote work, and flexible everyday use.
Kitchen update
A refreshed, streamlined kitchen with modern finishes and efficient layout for effortless stays.
modern bathroom Bathroom
A bright, spa-inspired bathroom with clean lines, updated fixtures, and a timeless feel.
Styling & decor
Thoughtfully selected decor pieces that add warmth, personality, and visual cohesion throughout the space.
Space by space
What changed in each area
Living area
An open-concept living space designed for gathering, relaxing, and visual impact.
Challenge
Outdated finishes and layout made the space feel heavy and visually old.
Solution
Introduced modern furniture, layered lighting, and a refined layout to create a bright, contemporary focal point.
Sleeping corner
A dedicated sleeping zone designed for comfort and a restful hotel-like experience.
Challenge
The space felt cold and lacked warmth or a sense of retreat.
Solution
Added soft textiles, warm lighting, and cohesive styling to create a cozy and inviting atmosphere.
Styling
Styling details that bring cohesion, warmth, and personality to the interior.
Challenge
Minimal decor resulted in a flat and forgettable look.
Solution
Layered textures, curated accessories, and soft lighting to elevate the overall feel without visual clutter.
Bathroom
A functional bathroom redesigned with a clean, modern aesthetic.
Challenge
Dark tones and poor lighting made the space feel smaller and dated.
Solution
Brightened the space with lighter finishes, updated fixtures, and improved lighting for a fresh, spa-like feel.
Challenges & goals
What wasn't working before the redesign
The interior felt dated and no longer aligned with modern guest expectations.
The space didn’t stand out online or create a strong first impression.
Rooms felt disconnected, with minimal styling and inconsistent finishes.
Layout and materials were not ideal for durability, comfort, or easy maintenance.
The goal was to preserve the character of the loft while transforming it into a modern, guest-friendly rental - one that feels warm, intuitive to use, easy to maintain, and visually compelling in online listings.
Design approach
How we reimagined the space
Layout & zoning
Replanned the layout to clearly define living, sleeping, dining, and work areas while keeping the space open and functional.
Materials & colour
Updated finishes and introduced a modern, cohesive color palette to brighten the space and elevate the overall look.
Lighting
Replaced outdated lighting with layered, warm fixtures to improve ambiance and highlight key areas.
Styling & photography prep
Styled the unit with curated decor and balanced compositions to ensure it looks inviting and stands out in listing photos.
Results
What changed after the redesign
The redesign shifted the apartment from dated and forgettable to modern, functional, and highly marketable. Every update was made with short-term rental performance in mind — from guest comfort to visual impact in listing photos.
Booking rate +47%
after redesign and relaunch on rental platforms
Higher guest engagement
more saves, clicks, and longer listing views
Improved guest experience
clear zoning, better flow, and increased comfort
Stronger visual identity
space stands out instantly in competitive markets
Design details
Key choices behind the look and feel
1
Colour palette
A warm, neutral base layered with subtle coastal tones to create a calm, modern atmosphere that feels bright, inviting, and timeless in photos.
2
Materials
Durable, easy-to-maintain materials were selected to balance everyday wear with a refined, modern look suitable for high guest turnover.
3
Furniture
Comfortable, contemporary pieces chosen for scale, functionality, and visual clarity — maximizing seating, sleep quality, and flow without overcrowding the space.
4
Accessories
Minimal but intentional decor used to add warmth and character while keeping the space clean, uncluttered, and photo-ready.
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